A founder partnership should give a person a real reason to care about the long term. For us, that means discussing meaningful equity, the responsibilities that come with it, and where revenue sharing may fit a particular venture.

Being the face is substantive work.

The founder represents the company to its customers. That includes telling its story, asking for the sale, hearing difficult feedback, and making decisions about what happens next. It takes more than posting about a product.

The studio has responsibilities, too.

Product development, technical operations, and go-to-market support need clear owners. A studio partnership works when both sides understand what they are contributing and what they can count on from each other.

Discuss the actual venture.

An idea that needs validation and an existing product with customers are different starting points. We would discuss the product, available evidence, expected time commitment, decision-making, equity, and any revenue sharing together. There is no universal deal hidden behind an application button.

Evidence of initiative beats a perfect résumé.

An audience you have earned, an event you organized, a sale you made, or a project you kept going can reveal how you work. If you are still in college, that is a perfectly reasonable place to start. We want to hear what you have done and what you want to take responsibility for next.