The request may arrive somewhere else.

Imagine a customer asking an assistant to prepare an event, compare suitable venues, or reconcile a set of invoices. They care about an outcome. Your product may supply one part of it without being the screen they spend the afternoon looking at. We think that creates room for focused products that do a particular job exceptionally well.

There is already infrastructure for this shift.

In September 2025, Stripe and OpenAI introduced the Agentic Commerce Protocol, an open standard for programmatic commerce between buyers, agents, and businesses. It is a concrete example of transactions moving into agent-mediated experiences. A new interaction channel does not mean every existing interface disappears.

Make the job clear before making it invisible.

A useful agent-facing product needs to explain what it does, what input it needs, what it costs, and what happened after it acted. A person should be able to inspect a result, correct a misunderstanding, and decide which actions require their approval. In our view, those controls are central to the experience.

Consider a tool that prepares a refund. The customer and their agent need to distinguish a proposed refund from a completed one. A clear receipt and an understandable permission boundary matter more than how many screens the workflow contains. Design around that meaning, then choose the right mix of interface and integration.

Discovery still depends on being useful.

Google’s guidance for its generative AI search features says established SEO practices remain relevant and that special schema markup is not required. It emphasizes helpful content, accessibility to its search systems, and clear presentation. This is guidance for Google’s features; different agents have different discovery systems. There is no universal shortcut that guarantees a new product a quick ranking.

Give people and systems a reason to choose you.

Publish a clear description of the problem you solve. Show examples, limitations, pricing, and how to get started. Build a reliable way to use the capability where customers already work. Earn references from the people who benefit, and measure whether discovery turns into completed tasks and repeat use.

We see agent-first design as an opportunity to rethink how value is delivered. The foundation is still a worthwhile result and a way for the right people to discover it. A thinner interface increases the importance of explaining and delivering that result well.