THE FEWFOLD FIELD KIT / 01

# A few people.
Far more possible.

A practical identity for people building something great. The marks, words, and tools to make Fewfold feel like Fewfold, everywhere.

Get the brand package ↓
01 / Identity

## A small mark.
A bigger possibility.

Two ascending folds suggest a small beginning with more reach. Use the complete wordmark when introducing the studio; use the mark when space is limited or the name is already present.

### Fewfold wordmark — ink

700 × 180 PNG ↓ SVG ↓

### Fewfold mark — ink

256 × 256 PNG ↓ SVG ↓

### Fewfold wordmark — paper

700 × 180 PNG ↓ SVG ↓

### Fewfold mark — paper

256 × 256 PNG ↓ SVG ↓

### Fewfold wordmark — black

700 × 180 PNG ↓ SVG ↓

### Fewfold mark — black

256 × 256 PNG ↓ SVG ↓

### Fewfold profile image — ink

400 × 400 PNG ↓ SVG ↓

### Fewfold profile image — paper

400 × 400 PNG ↓ SVG ↓

Clear space: half the mark height. Minimum width: 110 px for the wordmark, 20 px for the mark. Keep its proportions and use a single color.

02 / Color & type

## Paper. Ink.
Room to think.

paper`#fafaf6`
ink`#293d34`
muted`#5b6e60`
wash`#eef0e3`
accent`#456547`
line`#d5dace`
pencil`#e6dd99`

### Bricolage Grotesque

Make a first
useful thing.

Display / 500 · Wordmark / 600

### Instrument Sans

Good ideas deserve a clear explanation. Say what helps, show how it works, and make the next step feel possible.

Body / 400 · Labels / 500

a first version counts.

Caveat / short annotations only
03 / Social

## Recognizable
at a glance.

Upload the PNG for each platform. The headers leave room for profile photos; preview the crop on your account before saving.

### X / Twitter header

1500 × 500 PNG ↓ SVG ↓

### LinkedIn personal profile cover

1584 × 396 PNG ↓ SVG ↓

### LinkedIn company page cover

1512 × 256 PNG ↓ SVG ↓

### Instagram portrait post

1080 × 1350 PNG ↓ SVG ↓

### Instagram story

1080 × 1920 PNG ↓ SVG ↓

### Square announcement post

1080 × 1080 PNG ↓ SVG ↓

### Website share card

1200 × 630 PNG ↓ SVG ↓

04 / Field notes

## Useful ideas.
A consistent cover.

One editorial system, with original pen drawings and alternating paper, sage, and ink. Each article has a full-size cover and its own social preview.

### Field notes masthead

1600 × 900 PNG ↓ SVG ↓

### One person. More possibility.

1600 × 900 PNG ↓ SVG ↓

### When building gets faster, choose better.

1600 × 900 PNG ↓ SVG ↓

### Distribution starts before the product.

1600 × 900 PNG ↓ SVG ↓

### The distance to first revenue is changing.

1600 × 900 PNG ↓ SVG ↓

### The startup stack is becoming a starting point.

1600 × 900 PNG ↓ SVG ↓

### Build for the person and their agent.

1600 × 900 PNG ↓ SVG ↓

### Show the thing you made.

1600 × 900 PNG ↓ SVG ↓

### A business small enough to be yours.

1600 × 900 PNG ↓ SVG ↓

### Start before you feel ready.

1600 × 900 PNG ↓ SVG ↓

### Build the tool you wish existed.

1600 × 900 PNG ↓ SVG ↓

### Launch it while it’s still small.

1600 × 900 PNG ↓ SVG ↓

### The small team advantage.

1600 × 900 PNG ↓ SVG ↓

### Your first ten conversations.

1600 × 900 PNG ↓ SVG ↓

### Ownership starts with responsibility.

1600 × 900 PNG ↓ SVG ↓

Full asset manifest, including article share cards ↗

05 / Voice

## Give people
a place to begin.

“Your insight and ambition, multiplied by the right tools.”

Encouraging and specific.

Ambitious about useful outcomes.

Plainspoken about the work.

Curious and open to beginners.

Careful with promises and evidence.

Be specific about the work. Show useful next steps. Let the reader decide how far to go.

Bios, About copy & launch post ↗Blog writing template ↗A repeatable content plan ↗Brand tokens ↗
06 / Email

## A thoughtful
first reply.

Paper-and-sage confirmations with a personal greeting, clear next steps, and a useful place to begin. These previews use fictional details.

Application confirmation ↗Idea proposal confirmation ↗Enquiry confirmation ↗Plain-text version ↗